Maximising the Human Experience

What exactly is possible with the metaverse? Well, to start, businesses will be able to create user experiences that are far more immersive than what is possible on web platforms today.

The user experience will be more realistic, and therefore more engaging. This will have a profound effect on how brands interact with their customers and audiences. With new technology such as haptic feedback gloves, users will be able to interact with digital objects in a way that feels natural and realistic.

Imagine being able to feel the fabric of a dress as you are browsing an online store or being able to test drive a car before you buy it. These are just some of the possibilities that will be available in the metaverse.

In addition to this, businesses will also be able to track user data far more effectively than they can on web platforms today. This data will be used to create more targeted and personalised user experiences.

For example, if a user is interested in a particular product, they may be served ads for that product the next time they log into the metaverse. This data-driven approach to the user experience will be a major selling point for businesses.

Meta (formally Facebook) has been working on a project called Facebook Horizon which is set to bring many of these features to the metaverse. This social media giant planned to invest $10 billion into its metaverse technologies back in 2021. It’s clear that they see the potential for user engagement in the metaverse.

Meta’s (Facebook) Ray-Ban Stories are another addition to the user experience that will be another step towards a complete immersion into the metaverse. It is only a matter of time until these technologies become mainstream and brands need to start developing a strategy to utilise the metaverse for user engagement. 

Excerpt from Metaverse by Jason Low